Liberty OneSteel specialises in manufacturing quality steel products through an integrated supply chain backed by unsurpassed technical expertise.
State governments around the country are starting to realise what the Australian steel industry has known for some time: using Australian-made steel doesn’t just create jobs and boost the local economy, it simply makes sense.
This year in Victoria, the Andrews Labor Government has made a commitment to using 100 per cent local steel as part of a project to remove and fix 50 of the state’s most dangerous level crossings. Other state governments are making similar commitments with their public infrastructure projects.
The benefits of using Australian-made steel are there for all to see in the many successful projects that Liberty OneSteel is involved with. In South Australia, Liberty OneSteel has partnered with builder Lendlease in the construction of the Adelaide Convention Centre. When Perth Stadium in Western Australia is completed, it will be the third-largest stadium in the country. Composite structural steel framing is being used in Melbourne’s Chadstone Shopping Centre, the largest shopping centre in the southern hemisphere. And North Sydney’s latest serviced apartment tower at 80 Arthur Street is the first high-rise residential building in the country to have its floors built out of structural steel instead of concrete.
The success of each of these projects is evidence of the quality of Australian steel at a time when foreign imports, especially those from Asia, are flooding the market. China produces more than half of the world’s steel and a glut has led to price cuts that have tempted some Australian construction companies to switch to imports. Those that have done so take a risk with steel products that may not abide by Australian Standards, and they forgo the technical expertise and service advantages offered by a domestic supplier.
A safe pair of hands
Most builders remain convinced of the benefits of using Australian-made steel. Not only does purchasing locally mean lower freight costs, but the higher quality inherent in Australian steel means there is less wasteful reworking and maintenance over the lifespan of a project.
Australian Standards ensure that products are manufactured with Australian conditions in mind. Concerns over non-compliant imported steel products – including defects relating to substandard welding and corrosion protection – underline why it makes sense to utilise a trusted supplier of Australian-made steel.
Liberty OneSteel is perfectly placed to partner with the construction industry as a provider of locally made product. The company stands behind its promise of quality assurance and offers readily available stock and short lead times.
Just as important is the level of technical expertise and customer service that Liberty OneSteel provides to each of its construction partners. Liberty OneSteel sales managers remain in constant communication with the company’s clients to answer queries and resolve issues, while engineers are on hand to offer technical guidance if needed. Foreign competitors simply can’t match Liberty OneSteel for the complete customer care proposition it offers its clients.
Rigorous regulations exist in Australia to ensure compliance with sustainability requirements. The local steel industry is also one of the few to have an environmental stewardship program set up to ensure that contractors have Environmental Management Systems in place.
Liberty OneSteel customers can draw comfort knowing they are sourcing steel from a local supplier that abides by stringent environmental requirements. This extends to the company implementing initiatives in support of steel recycle and re-use.
And then there is the matter of keeping Australians employed. The contribution using the local steel supply chain makes to the Australian economy in the form of jobs and infrastructure development in cities and towns is well established and should be encouraged.
It’s Australian steel creating Australian jobs.
Photo: Rob Deutscher