Image for LIBERTY rebranding showcased at Newcastle Liberty Metalcentre

LIBERTY’s global rebranding will unite the business and reinforce the company’s core values of Family, Sustainability and Change.

Newcastle’s LIBERTY Metalcentre, adjacent to the city’s iconic LIBERTY Steel Rod Bar and Wire mill in Mayfield, is the first branch in Australia to feature LIBERTY’s new brand identity.

Four LIBERTY sites – LIBERTY Metalcentre and LIBERTY Steel at Mayfield, LIBERTY Recycling at Hexham and LIBERTY Reinforcing at Bennetts Green – will showcase the new branding as a part of the rebranding pilot program. The national roll-out is expected to finish in mid-2019, with the program also being rolled out globally.

LIBERTY’s new branding and livery will feature on buildings, vehicles, signage, workwear and PPE and will reinforce LIBERTY’s core values of Family, Sustainability and Change. It celebrates the group’s global success and will continue to unite and drive the business forward in pursuit of a new industrial renaissance in Australia and around the world.