Image for LIBERTY begins its new brand roll-out

A national rebranding of the LIBERTY businesses, encompassing LIBERTY Steel, LIBERTY Reinforcing, LIBERTY Metalcentre and LIBERTY Primary Steel, is underway, with all sites, vehicles and staff uniforms around Australia to take on the unified LIBERTY logo and flame.

LIBERTY’s national rebranding roll-out is underway, with over 150 LIBERTY Steel, LIBERTY Reinforcing, LIBERTY Metalcentre, LIBERTY Recycling and LIBERTY Primary Steel sites set to be unified under the shared LIBERTY brand.

LIBERTY Metalcentre’s Mayfield, Newcastle, branch has been one of the first sites to receive the new LIBERTY branding. The extensive façade of the Mayfield branch, situated on Newcastle’s Industrial Drive, one of the city’s busiest arterial roads, is the perfect platform to showcase LIBERTY's new look.

The new brand can also be seen on a number of rebranded delivery trucks and utes that are already on the road making deliveries and providing services to LIBERTY customers.


 The rebranding roll-out is expected to be completed by mid-2019.